by Annette
17. December 2008
Innovators know how to operate at the edge of new technologies and consumer insight. This program from Disney Theme Parks does just that. They beckon me personally to come to the Park via a customized video www.sun7news.com . Perhaps more importantly, the e-mail campaign positions the Park as a place for celebration. Celebration is a need that everyone has - even in a turbulent economy. When the video is finished, there is a convenient screen that directs you to send a customized video to a friend. This is marketing well.
