by Annette
10. April 2007
If you ever doubted the staying power of the corporate sustainability movement, hold your seat. We are moving into overdrive and www.nau.com is a terrific example. This clothing firm is competing on their rules of corporate responsibility - humanly treating factory workers, giving 5% profits to charity, compensating no officer in the company more than 12 times the compensation of the lowest paid worker. They are asking you to purchase not just because you love their clothes, but because you love their business model.
Get ready for more firms to become this transparent. If consumers can't see into the soul of a company, they won't spend their money there.
