by Annette
27. April 2007
It isn't obvious who will win in the constant mix-up/mash-up of web video. Certainly, Google has a lead with YouTube in the amateur segment. But Comcast, the largest cable provider, is jumping into the entertainment segment with www.fastcast.com. And the competition from Amazon, AOL and of course iTunes is sure to be stiff.
But one thing that is obvious is the increasing demand for quality content. As the venues proliferate and the market segments, there is sure to be great film available for every taste. And that's great news for the consumer. Even Bruce Springsteen's line "57 channels and nothing on" will become irrelevant.
This is also good news for the aspiring creative talent. There will be more opportunities to go direct to consumers with great ideas, great scripts and great productions. In this brave new web world - it's all about content, content, content.
