by Annette
28. March 2007
Rishad Tobaccowala, CEO of Denuo and chief innovation officer for Publicis, was recently quoted in the Chicago Graduate School of Business Magazine; "Three years ago in the marketing world, did anybody actually figure out that their world would be rocked by things like iTunes, Google, MySpace and YouTube?" The article goes on to talk about the need to "shed outmoded ways of thinking - such as three year plans - to succeed in a fast-changing world". I've always been impressed with Rishad's ways of thinking - even when I worked with him at the Leo Burnett Company.
Being comfortable with change is a popular message. But that's only the beginning of what it takes to compete today. It's the ability to anticipate change and to create it for ourselves that are the hallmarks of successful firms and individuals. Strive to keep one hand managing the present and two feet dancing in the future.
