by Annette
13. September 2007
I spent the better part of the summer interviewing 36 leaders in the news media on their strategies for innovation. Northwestern University's Media Management Center commissioned my firm to conduct the research study and formulate recommendations for action. Listening to how these leaders are handling the seismic changes in their industry was fascinating. Wow. Great stuff.
From the publisher of the Washington Post to the founder of Twitter, I got a download on how the pace of change in the market is forcing media companies to work in new ways. In the next few blogs, I'll be sharing some of my insights from the study. You can view the entire report here: http://www.mediamanagementcenter.org/innovation/innovationreport.pdf
One thing I heard again and again was the difficulty many of these folks had managing the present and the future at the same time. Because the pace of change itself is changing, there is increasing pressure on leaders. I'll be sharing some of the ways firms can keep one hand in the present and step into the future at the same time.
