by Annette
12. April 2007
Check out www.threadless.com. Threadless sells T-shirts. So what's new about that? Threadless is a community of people who care about T-shirts - they wear them, buy them and most of all design them. Each week there is a contest with a $2,000 prize for the winning design. You upload your design, the community votes and the winning design is produced by Threadless. Threadless then sells and ships the T-shirts to all who buy.
What is so refreshing about this idea (although the design of this site needs to be refreshed) is that it celebrates the power of creative expression in action. More than the $2,000.00 prize, the primary motivation of these designers is to bring their imaginations to life, to show it off to the Threadless "world" and perhaps beyond. This eternal power of personal expression is one that will never go away and the web brings to life in new and exciting ways - just like this.
