by Annette
14. May 2007
Since Google has become the verb synonymous with searching on the internet, it's often surprising to people that there are other search tools and perhaps some of them even better.
I've written before about Cha-Cha, Jeff Bezos' recent foray into the field. Cha-Cha includes an on-line chat function that does help you feel a bit more confident that someone can virtually hand-hold you through some difficult queries.
Another search tool I like is the newly revised ask.com. They tout a more intuitive algorithm which in fact is the centerpiece of a new advertising campaign. I found that when I used it, I liked it's vertically designed interface and that it did a great job finding what I was looking for. It was a relief that I didn't have to troll around and waste time as it seemed to find the heart of what I needed. The WSJ even stated that ask.com will be refining the algorithm to incorporate user feedback as well.
Is ask.com a reason to break the Google-habit?. Seems like Google is watching too. The advertising on my search was for Google services.
